The business enterprise image design( the Corporate
Identify, the brief name CI ) is a kind of to pass to
design the business enterprise image, the infusion new
experience, make business enterprise raise in the image
in the public position, then produce the management
strategy of the larger performance.
Development compete from the business enterprise to
see, can is divided into three stages:
First stage: The modern industry take-off is period,
mainly taking productivity as the direction, competing
to be decided by what kind of product can business enterprise
provide toward public, business enterprise the development
mainly sees the development circumstance of the productivity,
the competition of the productivity, take technique
as the center;
Second stage: Along with the development of science
and technology and the headway of the societies, the
legal system check and supervision, the break to was
continuously break, the competition take sell as the
direction, the business enterprise competition sees
its quality, price, outlet and promotes sales the technical
ability, this is the competition that sells the dint,
taking profits as the center;
The third period: Further development of science and
technology, the patent system gets the widespread pprobation,
market the competition attains the generation to turn
and turn with quality at the same time, needing to carry
on the image competition at this time, public usually
take more care the product of the famous brand business
enterprise that choose image's like, the competition
of this stage woulds be to take image as to lead to.
So the business enterprise is like a person of, the
price of the extreme technique, good product, special
discount can be like a person's character, outward appearance...etc.
and not necessarily will leave deep impression for others
in the social intercourse situation only, but his qualities,
cultural bottom , character is just the focus place
of the real attraction others. To as for business enterprise,
the CI image the design woulds be the business enterprise
brand value, culture, the spirit a body now. Can say,
the business enterprise image is character fixed position
and its signs of the business enterprise to express
organic to unify.
The traditional CI design company only the ability
is pure from the advertisement angle to mold the image
for the business enterprise, but Our company can melt
the principle and image of CIs that business enterprise
manage design to combine together organically, will
manage such as the spot, the document the control, the
results investigates etc. manily the item the management
the method into among them, make business enterprise
at the time of molding the image more norm management,
get with one action and much. Our business enterprise
image design not only is for the clothes that the business
enterprise makes to order an outside beauty, but makes
the business enterprise dress ground displayed at the
same time come from the F internality of qualities,
cultural bottom
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